From brand development to brand activation. Do you have a brand challenge? We love them. The approach differs each time. We can help with advice, workshops and creativity.
The brand essence is the ultimate summary of your brand, usually in a few words. It reflects the raison d'être of your brand. A brand essence can be seen as the anchor for how your brand, your organisation and your employees work
- Brand strategy
- Brand architecture
- Golden Circle (workshop)
- BHAG (workshop)
- Core and brand values (workshop)
- Corporate story.
- Slogan
A brand is a name, a term, a design, a symbol, or other characteristic that represents a product, service or organisation. Your brand identity is what makes your brand unique and distinctive.
- Visual identity
- Word mark and logo
- Visual language
- Behaviour
- Tone of voice
- Corporate identity manual
Positioning is about creating the right image for your brand within the right target group. The power lies in finding and communicating your unique brand characteristics.
The internal story adjusted towards market needs. Slogan, brand promise and proposition.
- Brand positioning
- Personas (workshop)
- Customer journey (workshop)
- Digital strategy
By brand activation we mean any experience, campaign or event that brings your brand into direct contact with consumers or business, and helps build a loyal community around your products or services.
- Concept
- Campaign
- Design
- Web development
- Online marketing
- Content
